How SpectraMind AI Helped an Events Company Double Lead Conversions with a Voice Agent

The Client:

An events company based in the US.

The Challenge:

The founder was struggling with a slow and inefficient lead follow-up process. After a lead submitted a form, it took an average of 24 hours for a sales agent to respond. This significant delay meant that many leads went cold, resulting in lost sales opportunities and a major bottleneck in the company’s growth.

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The Solution:

SpectraMind AI implemented a Voice AI follow-up agent to completely automate the lead follow-up workflow. This AI automation was designed to engage with leads instantly, qualify them, and update the CRM without any manual intervention. The solution was set up to:

  • Trigger an AI Call: The AI agent automatically initiated a call to the lead just minutes after they submitted a form.
  • Qualify & Update: The agent engaged with the lead, collected key information, and updated the CRM to reflect the conversation.
  • Multi-language Support: The AI agent was configured with multi-language support, allowing the company to engage with a broader audience.

The entire solution was deployed in just 3 weeks.

Tech Stack Used:

The AI automation was built using Twilio, Go High Level (GHL), and n8n.

The Results:

The AI automation delivered a massive improvement in the company’s sales pipeline and operational efficiency.

  • Response Time: The time to respond to a new lead was reduced from 24 hours to just 5 minutes, ensuring leads were contacted while they were still engaged.
  • Lead Conversions: The rapid and consistent follow-up resulted in the company doubling their lead conversions.
  • Business Impact: The founder was able to focus on growing the business, knowing that every lead was being followed up with instantly and professionally.

“Feels like magic.”

Founder & CEO, Events Company
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